Etranz – MLM Leads

WHY DO PEOPLE BUY LEADS or MLM LEADS or EMAIL LEADS?

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Tags: Meg, Phone Email, Why Do People

This entry was posted on Sunday, August 29th, 2010 at 10:20 am and is filed under Small Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “WHY DO PEOPLE BUY LEADS or MLM LEADS or EMAIL LEADS?”

1. imisidro says:

   August 30, 2010 at 10:05 am

   1- People buy leads to allow them to contact their TARGETED market.

   An accounting practice might want to contact only new business owners to sell their services to them. A landscaping company may want to contact families earning $200,000 and up with both couples working (hence no time for their lawn upkeep and landscaping).

   These businesses understand that they don’t need to contact everyone — e.g. why will a landscaping company contact those in trailer homes which do not have lawns and don’t have the resources to pay for such services?

   2. Leads can be varied. They can provide demographic information — name, contact information, age, income, origin, etc. For businesses, leads can come with information on how much they spend for particular services (e.g. spends $100,000 and up in IT services). Or it can simply be the name and email address of the person

   It depends how the lead was collected and what its purpose is

   3. Leads are sold per thousand. Some leads cost $350 per thousand while some costs $75 per thousand

   4. Listbrokers. You can find examples of list brokers in DirectMag.com

   5. Customer databases (e.g. Leads) are a significant revenue source of companies. Catalogs for example, supplement their income by selling their customer information — hence if you buy from one, you can expect to receive catalogs from other retailers. Magazines also sell their subscriber information.